Gall. 01
Digital
Some clever-clogs who writes copy for Squarespace once said, “A dream is just an idea that doesn’t have a website yet.” Below are projects where I played the Genie, lived inside a lamp for a while, and helped some dreams come true.
Summer in the Hamptons
The Pure Summer Campaign
Dalo Shipping
Dalo Shipping moves your stuff from where it is to where it needs to be. They needed a site as active, robust, and honest as the company. The short, reliable copy creates a sense of open commerce and dependable movement customers should expect from a valet shipping company. While the clear calls to action and intuitive quote features deliver the practical functionality of a straightforward freight forwarder.
We Can’t Wait
Though the world may feel like it’s on pause during the covid-19 pandemic, life will not ‘go back to normal’ for people living with ALS. We Can’t Wait was an integrated digital campaign designed to raise awareness of this rare disease during one of the rarest moments in our history.
WOAAAAHH, META
This portfolio site is a portfolio piece of the portfolio site. Wait, is that even allowed?
Cvent Flex
Events are the physical expressions of powerful ideas. From those leaps of imagination, the rush of creativity begins to take hold because the possibilities for those experiences are limitless. An event planner’s capacity to dream and design moments worth anticipating served as inspiration for the IA, content strategy, and copy for the product page.
BE Empowered
In 12 weeks, I helped transform a dusty benefits link farm into an immersive 75-page site that organized navigation and page content around user needs versus organizational structures. This approach expanded access beyond the occasional search for details on HSA benefits and PTO policies to an everyday experience built around the ups and downs of any career.
Notes From the Road
Capturing the quintessential moments of a classic car rally though the perspective—and often times literally through the window—of the Lucid Air, this targeted social campaign used journaled reflections from the passenger seat to get people behind the wheel.
