Gall. 03
Thought leadership
Sometimes it’s my job to embrace my inner Alice and make people who are smarter than me sound smarter than me. I love when I’m asked to do this. Because it’s a chance to tumble down rabbit holes, interview brilliant people, and emerge a while later with a new way of thinking.
What If Every Car Was Electric?
To honor Earth Month the Lucid way, this story explores the impact of electrifying all passenger vehicles and highlights the critical need for the industry at large to dramatically increase the efficiency of battery and powertrain technology.
Why You Should Give a F*uck About Talent Acquisition
AMP-2. The First Car Manufacturing Plant in Saudi Arabia.
Who Says Big Companies Can’t Innovate?
When making a major investment in their innovation portfolio worth hundreds of millions, a Fortune 500 company installed a cultural system that could source, supply, and mature the innovation practices of big organizations—agnostic of industry. This article positioned their Innovation Blueprint and created a multi-year platform for their Chief Innovation Officer.
The Honest Guide to Car Shipping
Shipping your car to another part of a country or the other side of the world can feel like a daunting task. Especially if you’ve never had to before. This article, created for Dalo Shipping, shares the 17 things you should know and do before shipping your vehicle from where it is to where you want it to be.
Three Short Stories That’ll Get Ya Thinkin’
To Stand or to Fall?
Like statues, brands stand for something. And what they stand for deserves steady discussion. Change is inevitable. As the world changes, brands have a decision whether or not to change with it. It isn’t always a quick and easy one to make.
The Simile Machine
For all the literary devices out there, we still run the risk of cliché. Our metaphors fail to stack up and our similes ring too familiar. We’ve all heard them and God knows I’ve used them. So I built the Always-Fresh Simile Machine to squeeze out good copy.
This Conference Stinks
Event planners spend months tinkering with the brand signals behind a conference experience. The stage and its orientation. The look and feel. The music choices. But tend to ignore one-fifth of the ways we explore our surroundings. That needs to change.
We Explore The World Through The Technologies We Assemble
The manifesto of a digital enterprise that knows open means so much than open source.
The Audacious Era
With immersive collaboration lowering time to market and raising the quality of products and services, businesses must soon transform again. In the near term, companies will no longer wait for market conditions to change. They will actively create the demand. This multi-chapter article describes the seven transformative business practices of the new ‘audacious era.’
