Booz Allen Cyber

Booz Allen Hamilton is entrusted to protect 80% of the .gov enterprise. But in building toward this growth, the business was fragmented and struggled to communicate its story with a consistent narrative or promise. The brand wasn’t capturing its audiences’ attention. Through discovery activities that included business and communications audits, market research, workshops, and stakeholder and talent interviews, I helped engineer a strategy platform that positioned Booz Allen Cyber as a premier brand for people who make the world a safer place to live, serve, and do business.